Experimental Evidence on the Effectiveness of Nonexperts for Improving Vaccine Demand

Marcella Alsan () and Sarah Eichmeyer

American Economic Journal: Economic Policy, 2024, vol. 16, issue 1, 394-414

Abstract: We experimentally vary signals and senders to identify which combination will increase vaccine demand among a disadvantaged population in the United States—Black and White men without a college education. Our main finding is that laypeople (nonexpert concordant senders) are most effective at promoting vaccination, particularly among those least willing to become vaccinated. This finding points to a trade-off between the higher qualifications of experts on the one hand and the lower social proximity to low-socioeconomic-status populations on the other hand, which may undermine credibility in settings of low trust.

JEL-codes: D82 H51 I11 I12 I14 J15 (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (3)

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Working Paper: Experimental Evidence on the Effectiveness of Non-Experts for Improving Vaccine Demand (2021)
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DOI: 10.1257/pol.20210393

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