Sugarcoating Food Technologies and consumers’ acceptance of long-life fish

Mariantonietta Fiore, A. Gaviglio, E. Demartini and Piermichele La Sala

No 275971, 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia from International Association of Agricultural Economists

Abstract: Fish consumers are increasingly looking for sustainable, safe and healthy products. The aim of this work is to evaluate the effect of informative messages on consumers’ acceptance of shelf-life extension on fresh packaged fish. In order to examine the effect of informative messages on consumers’ acceptance, an online survey on the acceptance of shelf life extension (SLE) technology by 10 days on fresh fish has been carried out. A sample of 530 consumers from Northern and Southern Italy was asked to evaluate a fictional portion of fresh Orata fillets presented as packaged by using SLE technology. The subsequent observation of the outcome of the survey highlights that different information strategies may moderate negative attitudes towards food technology applied to fish industry. The study presents a limitation that should be underlined. As the survey was conducted in the Italian context, results may lack of external validity. Thus, we expect to integrate the information obtained from this preliminary study with new surveys that could be focused on understanding the determinants of this attitudinal structure. Thus, studies investigating the interventions to increase food technology acceptance may help to reduce consumers’ skepticism towards food innovation.

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 21
Date: 2018-07
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:iaae18:275971

DOI: 10.22004/ag.econ.275971

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