The Impact of Content Sentiment and Emotionality on Content Virality

Irina Heimbach and Oliver Hinz

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2016
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Published in International Journal of Research in Marketing 3 (2016) : pp. 695-701

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Journal Article: The impact of content sentiment and emotionality on content virality (2016)
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