Making Digital Freemium Business Models a Success - Predicting Customers' Lifetime Value via Initial Purchase Information

Sebastian Voigt and Oliver Hinz

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2016
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Published in Business & Information Systems Engineering 2 (2016) : pp. 107-118

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