 Value co-creation: Concept and contexts of application and studyHelena Alves (), Cristina Fernandes and Mário Raposo () Journal of Business Research, 2016, vol. 69, issue 5, 1626-1633 Abstract: This study aims to identify the main perspectives and contexts of the usage of the term co-creation of value in business and management existing in the Web of Knowledge database. To do so, a bibliometric analysis identifies the articles that other authors cite the most, their citations, and co-citations, thus enabling the definition of networks of authors and journals along with their respective similarity (clusters). Content analysis enables the characterization of the clusters through the grouping of shared words and the respective content. The results suggest that out of the diverse approaches and fields that study co-creation, its logic as a driver of business innovation, the development of new products and services, the experience of consumers of brands and in co-creation processes are particularly prominent alongside co-creation as the foundation stone for market relationships. These results also show some gaps in the literature that need further research. Keywords: Co-creation; Bibliometric analysis; Fields of application; Contexts of study (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:5:p:1626-1633 DOI: 10.1016/j.jbusres.2015.10.029 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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