The Experimentalist Looks Within: Toward an Understanding of Within-Subject Experimental Designs
John List
Natural Field Experiments from The Field Experiments Website
Abstract:
The traditional approach in experimental economics is to use a between-subject design: the analyst places each unit in treatment or control simultaneously and recovers outcome differences via differencing conditional expectations. Within-subject designs represent a significant departure from this method, as the same unit is observed in both treatment and control conditions sequentially. While some might consider the design choice straightforward (always opt for a between-subject design), I contend that researchers should meticulously weigh the advantages and disadvantages of each design. In doing so, I propose a categorization for within-subject designs based on the plausibility of recovering an internally valid estimate. In one instance, which I denote as stealth designs, the analyst should unequivocally choose a within-subject design rather than a between-subject design.
Date: 2025
New Economics Papers: this item is included in nep-ecm and nep-exp
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Working Paper: The Experimentalist Looks Within: Toward an Understanding of Within-Subject Experimental Designs (2025) 
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Persistent link: https://EconPapers.repec.org/RePEc:feb:natura:00804
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