An intercultural comparison of the perception of luxury by young consumers

Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Klaus-Peter Wiedmann and Nadine Hennigs
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Bruno Godey: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School, Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School
Daniele Pederzoli: Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School, Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Gaetano Aiello: UniFI - Università degli Studi di Firenze = University of Florence = Université de Florence
Raffaele Donvito: UniFI - Università degli Studi di Firenze = University of Florence = Université de Florence
Nadine Hennigs: Leibniz Universität Hannover=Leibniz University Hannover

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Keywords: luxury brand; luxury brand management; luxury goods; luxury market; luxury marketing mix (search for similar items in EconPapers)
Date: 2013
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Published in Klaus-Peter Wiedmann; Nadine Hennigs. Luxury marketing. A Challenge for theory and practice, Gabler Verlag, pp. 57-76, 2013, 978-3-8349-4398-9. ⟨10.1007/978-3-8349-4399-6_4⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01078807

DOI: 10.1007/978-3-8349-4399-6_4

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