Sales force modeling: State of the field and research agenda

Murali Mantrala (), Sönke Albers, Fabio Caldieraro, Ove Jensen, Kissan Joseph, Manfred Krafft, Chakravarthi Narasimhan, Srinath Gopalakrishna, Andris Zoltners, Rajiv Lal and Leonard Lodish

Marketing Letters, 2010, vol. 21, issue 3, 255-272

Keywords: Sales management; Quantitative sales force models (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (17)

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DOI: 10.1007/s11002-010-9111-4

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