Persuasive Advertising

Armstrong, J.

Persuasive Advertising

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-28580-4
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Introduction: J. Armstrong
Types of evidence: J. Armstrong
Conditions: J. Armstrong
The principles: J. Armstrong
Creativity: J. Armstrong
Evaluating advertisements: J. Armstrong
Conclusions: J. Armstrong

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-28580-4

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230285804

DOI: 10.1057/9780230285804

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().