International Place Branding Yearbook 2011

Edited by Frank M. Go and Robert Govers

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2011
ISBN: 978-0-230-34332-0
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Chapters in this book:

Ch Chapter 1 From Competitive Identity to Governmental Social Responsibility: Place ‘Brand’ in an Interconnected World

Simon Anholt

Ch Chapter 10 The Global Peace Index

Camilla Schippa

Ch Chapter 11 Blessing or Burden: Do Major Sport Events Hosted by Developing Countries Have an Impact on Reputation? A Case Study of the 2010 FIFA World Cup™ in South Africa

Wadim Schreiner and Frank M. Go

Ch Chapter 12 Using University Ranking Systems to Build Nation Brand Reputation

Natalya S. Pak and Frank M. Go

Ch Chapter 13 Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management

Johan Rekom and Peeter W. J. Verlegh

Ch Chapter 14 Place Marketing and Experience of Place in a Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning

Ingvar Tjøstheim and Frank M. Go

Ch Chapter 15 Strengthening Brand America’s Reputation Through Cooperation

Edward Burghard and Robert Govers

Ch Chapter 2 Imagined Identities of Existing Cities: The Reputation Game

Slawomir Magala

Ch Chapter 3 Why Brand the Future with the Past? The Roles of Heritage in the Construction and Promotion of Place Brand Reputations

Gregory J. Ashworth and Mihalis Kavaratzis

Ch Chapter 4 History Matters: The Path Dependency of Place Brands

Erik Braun

Ch Chapter 5 Beyond the Fringe: Creativity and the City

Nicholas Ind and Louise Todd

Ch Chapter 6 The Anholt—GfK Roper Nation Brands IndexSM: Navigating the Changing World

Barry M. Feinberg and Xiaoyan Zhao

Ch Chapter 7 Country RepTrak™: A Standardized Measure of Country Reputation

Guido Berens, Charles J. Fombrun, Leonard J. Ponzi, Nicolas Georges Trad and Kasper Nielsen

Ch Chapter 8 The FutureBrand Country Brand Index

Tom Adams

Ch Chapter 9 The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding

Thomas Cromwell

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DOI: 10.1057/9780230343320

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