Revolutionize Your Customer Experience

Colin Shaw

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2005
ISBN: 978-0-230-51345-7
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Chapters in this book:

Ch 1 Are you missing the gorge?

Colin Shaw

Ch 2 Please hold, your call is important to us

Colin Shaw

Ch 3 The guiding principles

Colin Shaw

Ch 4 The enablers

Colin Shaw

Ch 5 Sensory experiences

Colin Shaw

Ch 6 Naïve orientation

Colin Shaw

Ch 7 Transactional orientation

Colin Shaw

Ch 8 Enlightened orientation

Colin Shaw

Ch 9 Natural orientation

Colin Shaw

Ch 10 Understanding, action, and embedding

Colin Shaw

Ch 11 Case study: from the most ridiculed to the most respected

Colin Shaw

Ch 12 Case study: Build-A-Bear Workshop

Colin Shaw

Ch 13 Conclusion: dare to be different

Colin Shaw

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-51345-7

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DOI: 10.1057/9780230513457

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