Tourism Management, Marketing, and Development

Edited by Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis and Christian Longhi

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-35435-8
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Citations: View citations in EconPapers (21)

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Chapters in this book:

Introduction

Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis and Christian Longhi

Tourism Branding, Identity, Reputation Co-creation, and Word-of-Mouth in the Age of Social Media

Dimitrios Buhalis and Alessandro Inversini

Technological Innovation in e-Tourism: The Role of Interoperability and Standards

Rodolfo Baggio

Open Data: Challenges and Opportunities for the Tourism Industry

Christian Longhi, Jean-Bernard Titz and Lucas Viallis

The Role of ICT within Tourism Development Processes in Postindustrial Sites: Empirical Evidence from Poland

Justyna Majewska and Szymon Truskolaski

e-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry

Christel Douyère and Franck Sosthé

Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning

Andres Kuusik and Margus Tiru

Network Structure and Performance in the Tourism Industry

Wojciech Czakon

Cooperative and Coopetitive Practices: Cases from the Tourism Industry

Mika Kylänen and Marcello M. Mariani

Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region

Katarzyna Czernek and Paweł Piotrowski

Accessibility of Cities and Regions in Supranational Branding: The Case of Rail Baltic

Malla Paajanen

Success Factors for Collaborative Destination Marketing

Giulio Pattanaro

Experiential Marketing and Destination Management: Do Formal Network Strategies Really Matter?

Francesco M. Barbini, Manuela Presutti and Lucrezia Zambelli

Conclusion

Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis and Christian Longhi

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DOI: 10.1057/9781137354358

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