An Overview

George Chryssochoidis

Chapter 1 in Rolling Out New Products Across International Markets, 2004, pp 1-6 from Palgrave Macmillan

Abstract: Abstract This chapter provides an overview of the present research. It discusses first the area under investigation and the status of the relevant theory. The problem under investigation and the research objectives are then described, together with a summary of the structure of this book.

Keywords: Product Development; International Market; International Business; Product Success; National Market (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50899-6_1

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DOI: 10.1057/9780230508996_1

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