Literature Review

George Chryssochoidis

Chapter 2 in Rolling Out New Products Across International Markets, 2004, pp 7-54 from Palgrave Macmillan

Abstract: Abstract The discussion first focuses on the importance of the product variable for organisational survival and the current shift of attention to time as the source of competitive advantage. Advantages of timely new product rollout are presented alongside the repercussions of delays in rollout schedules (section 2.2). This is followed by a literature review and consideration of the insights previous research provides to the present project (section 2.3). The chapter concludes with the construction of a conceptual framework based upon these insights.

Keywords: International Market; Product Portfolio; Competitive Action; International Marketing; Bass Model (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50899-6_2

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DOI: 10.1057/9780230508996_2

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