Conclusions and Implications

George Chryssochoidis

Chapter 6 in Rolling Out New Products Across International Markets, 2004, pp 149-165 from Palgrave Macmillan

Abstract: Abstract Rolling out new products across multiple country markets is important for the continued success of organisations. Although a small number of studies have begun to look at factors that are associated with timeliness in NPD and launch as well as the order-of-entry across international markets, none has attempted to investigate: whether timeliness in new product rollout across multiple country markets relates to new product success; whether companies do roll out new products across their international markets simultaneously or sequentially; the factors leading to rollout delay; and the interaction between these factors and their direct and indirect effects upon rollout delay.

Keywords: International Market; Distribution Channel; Product Success; Sales Force; Country Market (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1057/9780230508996_6

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