 Social Media Crisis Communication in the Tourism and Hospitality Sector: An Empirical Investigation in the Cruise IndustryGinevra Testa
Chapter Chapter 5 in Social Media and Crisis Communication in the Cruise Industry, 2025, pp 111-141 from Springer Abstract: Abstract Health crises have particularly affected the tourism and hospitality sector, which by its very nature has been particularly vulnerable, but at the same time, resilient to, for example, the recent Covid-19 pandemic. Among the most affected sectors, the cruise industry stands out, which due to its characteristics—small spaces, high density of people and a predominantly adult clientele—represented one of the most critical scenarios for the spread of the virus. The chapter traces the main events that marked the pandemic in the cruise industry—e.g. interruptions and conditional resumption of navigation—analysing the market dynamics with a focus on the three main cruise operators. Finally, the chapter focuses on the impact of the pandemic on the cruise business and the crisis communication disseminated on social media, which amplified public concerns and perceived risk. The chapter concludes by outlining the empirical analysis that will follow in the subsequent chapters of the manuscript, highlighting the aim to explore crisis communication from a dual perspective, organisational and consumer. Date: 2025 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:isichp:978-3-031-83896-5_5 Ordering information: This item can be ordered from DOI: 10.1007/978-3-031-83896-5_5 Access Statistics for this chapter More chapters in International Series in Advanced Management Studies from Springer |
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