Was the Boycott of McDonald’s Malaysia Religiously Motivated?

Ezlika M. Ghazali (), Dilip S. Mutum, Meenatharisni Sundramohana and Priscila Valdivieso
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Ezlika M. Ghazali: University of Malaya
Dilip S. Mutum: University of Nottingham Malaysia
Meenatharisni Sundramohana: University of Malaya
Priscila Valdivieso: University of Malaya

A chapter in Management of Shari’ah Compliant Businesses, 2019, pp 155-161 from Springer

Abstract: Abstract In August 2014, McDonald’s Malaysia found themselves in the middle of a marketing crisis, after Palestinian supporters in Malaysia called for a national boycott of the fast-food chain through an online campaign. The ‘Boycott McDonald day’ turned into violent demonstrations outside the outlets of two McDonalds, which resulted in a loss of around 80% of revenue, and other outlets deciding to close for the day. This case study examines the background and issues involved and the actions taken by McDonalds to deal with this crisis.

Keywords: Consumer activism; Fast food; Politics; Middle-East conflict (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-10907-3_13

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DOI: 10.1007/978-3-030-10907-3_13

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