Negotiations in the Global Economy

Jan Pieper ()
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Jan Pieper: IUBH Internationale Hochschule

Chapter Chapter 13 in Successful International Negotiations, 2020, pp 189-200 from Springer

Abstract: Abstract For decades, the mainstream narrative, told by politicians, business people, globalization theorists, and the business media, has been that we live in an increasingly “global” economy. The key players in this story about the global economy are multinational companies, such as Walmart, Procter & Gamble, Tata, or Nestlé, who offer their products and services in almost all parts of the world.

Date: 2020
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DOI: 10.1007/978-3-030-33483-3_13

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