An Introduction to Personal Branding

Talaya Waller ()
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Talaya Waller: Waller & Company Personal Branding Consulting

Chapter Chapter 1 in Personal Brand Management, 2020, pp 1-16 from Springer

Abstract: Abstract Symbolically, in today’s society, everyone can be considered an entrepreneur in charge of their own brand. Because many individuals start off managing their personal brands themselves, there is a tendency to believe that personal branding activities should just arise organically, with little forethought or effort. In reality, highly profitable personal brands require a much more complex process, with careful planning and managing involved. This book will explore the history, the potentialities, liabilities, and necessities of personal branding. While the concept may have been considered a choice or even a privilege just a decade ago, this book argues that its relevance to business success, financial security, and career longevity is vital.

Keywords: Career coaching; Personal brand equity; Personal brand management framework; Personal brand manager; Personal branding; Professional development; Public relations (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-43744-2_1

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DOI: 10.1007/978-3-030-43744-2_1

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