Marketing Personal Brands

Talaya Waller ()
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Talaya Waller: Waller & Company Personal Branding Consulting

Chapter Chapter 5 in Personal Brand Management, 2020, pp 69-89 from Springer

Abstract: Abstract Marketing is the method by which a brand increases its awareness with the goal of converting visibility into economic returns. The more consumers are aware of a brand’s value, the more opportunities a brand has to increase its value. This chapter is an overview of the various marketing activities that personal brands must use to deliver value and build relationships with their audience. Before a personal brand can be marketed it must use mediums, channels, and platforms to promote the brand’s credibility and expertise.

Keywords: Channels; Content marketing; Digital marketing; Hillary Clinton; Likeability; Kevin Hart; Mark Zuckerburg; Marketing; Platforms; Social media; Storytelling (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-43744-2_5

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DOI: 10.1007/978-3-030-43744-2_5

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