The Monetization of Personal Brands

Talaya Waller ()
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Talaya Waller: Waller & Company Personal Branding Consulting

Chapter Chapter 6 in Personal Brand Management, 2020, pp 91-105 from Springer

Abstract: Abstract A personal brand stays relevant as long as it has an up-to-date marketing strategy. However, personal brands cannot be a successful and thriving entity without generating profits. Building a profitable personal brand is just not about followers and channels. Rather, it is related to the ability to convert brand authority into profit. Digital technology advances have disrupted and enhanced means for personal brands to make revenue. As a personal brand continues building its platform, it can further monetize its brand’s value proposition by endorsing other brands through appearances and partnerships.

Keywords: Brand ambassador; Brand architecture; Brand monetization; Celebrity; Celebrity endorsements; Cristiano Ronaldo; Dr. Oz; Influence; Influencer marketing; Monetization; Paris Hilton; Thought-leader (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-43744-2_6

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DOI: 10.1007/978-3-030-43744-2_6

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