Personal Brand Reputation Management

Talaya Waller ()
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Talaya Waller: Waller & Company Personal Branding Consulting

Chapter Chapter 8 in Personal Brand Management, 2020, pp 123-139 from Springer

Abstract: Abstract A personal brand’s equity increases as it grows an audience and continues to offer positive experiences. However, public awareness of negative experiences can pose several possibilities of risk. Unlike a product or corporate brand, personal brands are judged on more than the value that they offer. Consumers expect a personal brand to consistently be “on brand” and a step out of character could cause a brand crisisBrand crisis.

Keywords: Brand crisis; Cancel culture; Crisis communications; Crisis management; Jeff Bezos; Judy Smith; Olivia Pope; Online reputation; Reputation management; Trust (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-43744-2_8

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DOI: 10.1007/978-3-030-43744-2_8

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