Aparna Dutt Sharma on India, Nation Branding and Investment Promotion

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 73-76 from Springer

Abstract: Abstract India | Aparna Dutt Sharma is presently Secretary General of the Cement Manufacturers Association of India (CMA) and formerly CEO of India Brand Equity Foundation (IBEF) of the Government of India. At IBEF, Aparna brought international acclaim for the government-led branding institution through high decibel Made in India campaigns in over 25 markets. She has been Vice President of the World Association of Investment Promotion Agencies (WAIPA) and led country strategy workshops for UNCTAD. Aparna has also been a special contributor to The Place Brand Observer and served on the advisory board of the City Nation Place Global Forum.

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_10

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