Bill Geist on the Future of Destination Marketing and DMOs

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 81-85 from Springer

Abstract: Abstract USA | Bill Geist is a 25-year consultant to the Destination Marketing Organization sector, working with over 200 communities since 1995. He is the host of the DMO industry podcast, DMOU (Destination Marketing Organization University) on which he interviews the best and the brightest in tourism marketing and management. Bill is the former CEO of Destination Madison (WI) and currently serves on the Board of the Destinations International Foundation. He is the author of Destination Leadership.

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_12

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