Dr. Eduardo Oliveira on Place Branding and Strategic Spatial Planning

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 113-118 from Springer

Abstract: Abstract Germany | Dr. Eduardo Oliveira studies place branding and spatial planning processes, and the embedding of both in governance. His current research focuses on analyzing the effectiveness of place branding as a strategic spatial planning instrument in supporting the social and economic development of urban regions, while assessing its effect on environmental sustainability. His works have been published in several academic journals and books.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_19

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DOI: 10.1007/978-3-030-67144-0_19

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