Gustavo Koniszczer on Country Branding in Latin America

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 139-142 from Springer

Abstract: Abstract Argentina | Gustavo Koniszczer is the Managing Director of FutureBrand Hispanic America and leads the company’s activities across five offices: Buenos Aires, Santiago de Chile, Lima, Bogotá, and Mexico City. A seasoned Graphic Designer, Gustavo has worked in the professional field since 1982. He is also a professor at the San Andrés University in Buenos Aires, where he leads the prospective lab. Over the last years, Gustavo has led many successful place branding initiatives in almost every Latin American market. He is the editor of FutureBrand’s Country Brand Report Latin America.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_24

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DOI: 10.1007/978-3-030-67144-0_24

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