Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 143-148 from Springer

Abstract: Abstract Greece | Dr. Heather Skinner is a Senior Fellow of the Institute of Place Management (IPM), a widely published author on place marketing and branding, and an Associate Editor of the IPM’s Journal of Place Management and Development. She is founding chair of the Corfu Symposium on Managing and Marketing Places (2014–2019), Chair of the IPM’s Visiting Places Special Interest Group, and Co-Chair of the Academy of Marketing’s Place Marketing and Branding Special Interest Group. Heather is most interested in place management, branding, and responsible tourism.

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_25

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