Dr. Irina Shafranskaya on City Happiness and Place Branding in Russia

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 169-171 from Springer

Abstract: Abstract Russia | Dr. Irina Shafranskaya is an Associate Professor at the National Research University Higher School of Economics, in Russia. Her main academic interests are in marketing analytics. Irina’s approach to place branding is to apply various methods of quantitative analysis to gain insights about place marketing activities and residents’ happiness. Her research current project is an attempt to map the whole range of place marketing practices in Russia, which could inspire practitioners and help academics to get a holistic picture of Russian place branding cases.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_30

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DOI: 10.1007/978-3-030-67144-0_30

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