Jaume Marín on Destination Branding and Social Media

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 173-175 from Springer

Abstract: Abstract Spain | Jaume Marín is a tourism and destination marketing expert, passionate about innovation and value creation through memorable experiences. He is a lecturer at the Faculty of Tourism of the University of Girona in Spain and at the CETT University in Barcelona. Jaume was previously Marketing Director of the Costa Brava Girona Tourist Board, PGA Golf Catalunya and the Empordà Golf Resort. He worked in Scotland in the marketing of sports and athletes at “The Scottish Sports Council” and is the creator of innovative promotional experiences, such as Tastemotion or Eurofoodtrip.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_31

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DOI: 10.1007/978-3-030-67144-0_31

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