Malcolm Allan on City Branding and Placemaking in Great Britain

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 217-219 from Springer

Abstract: Abstract United Kingdom | Malcolm Allan is the President of Bloom Consulting, which he joined in 2018 when he merged his own consultancy, Placematters with it. He has qualifications in town planning and civic design and development economics. Malcolm has worked in the UK for both central and local governments and as a private consultant. Prior to founding Placematters in 2012 Malcolm had founded Placebrands with Simon Anholt in 2002, the first dedicated place brand agency in Europe.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_40

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DOI: 10.1007/978-3-030-67144-0_40

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