Dr. Marta Hereźniak on Place Brand Effectiveness

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 221-225 from Springer

Abstract: Abstract Poland | Dr. Marta Hereźniak is Assistant Professor at the University of Lodz, Poland. She is the author of the first doctoral dissertation and the first book about nation branding in Poland. Marta is a consultant in brand-related projects for companies, public institutions, and local governments. She has gained experience as a member of the Brand for Poland project and as a leading consultant involved with the Kazakhstan country brand. Her research interests include place brand identity development, measurement of place branding effectiveness, and stakeholder engagement.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_41

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DOI: 10.1007/978-3-030-67144-0_41

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