Dr. Sebastian Zenker on Place Marketing and City Branding in Europe

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 263-266 from Springer

Abstract: Abstract Denmark | Dr. Sebastian Zenker is a Professor for Place Branding and Tourism at the Copenhagen Business School (Denmark). In his current research, Sebastian concentrates on place brand management, with a keen interest in tourism and destination branding, especially the differences between the perception between tourists and residents. His third main field of research is crisis management for places in such regards. Sebastian is a frequent keynote speaker for place branding and has served as a place branding consultant to cities including Copenhagen, Hamburg, and Berlin.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_48

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DOI: 10.1007/978-3-030-67144-0_48

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