Lean Management and Pull as Part of the Marketing Strategy

Marc Helmold
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Marc Helmold: IU, International University of Applied Sciences

Chapter 20 in Performance Excellence in Marketing, Sales and Pricing, 2022, pp 209-219 from Springer

Abstract: Abstract The Toyota Production System (TPS), the Just-in-Time Production System or Lean Production System can be described as the ideal combination of four principles (Imai, 1986). These principles are the zero defect principle, the pull principle, the tact principle and the flow principle as displayed in Fig. 20.1 (Helmold & Samara, 2019).

Date: 2022
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DOI: 10.1007/978-3-031-10097-0_20

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