Service Marketing and Service Sales Management

Marc Helmold
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Marc Helmold: IU, International University of Applied Sciences

Chapter 8 in Performance Excellence in Marketing, Sales and Pricing, 2022, pp 83-94 from Springer

Abstract: Abstract The term “service sector” refers to an economic sector that, unlike agriculture and industry, produces no goods but provides a service that satisfies a need. Education, health, finance, government, transportation and trade are service sectors. In 2020, the services sector’s share in Germany’s gross domestic product amounted to 70.4%, while the secondary and primary sectors generated less than a third of GDP together. The tertiary, or services, sector encompasses all kinds of intangible goods, like consulting and advice, transport or attention. If a country generates its GDP mostly via services, this is often through industries like tourism (including accommodation and hospitality), financial services or telecommunications. Germany is a popular tourist destination and an important financial hub.

Date: 2022
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DOI: 10.1007/978-3-031-10097-0_8

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