Understanding Demand and Elasticity

Louis-Philippe Kerkhove

Chapter 2 in Data-driven Retailing, 2022, pp 31-60 from Springer

Abstract: Abstract Demand curves and elasticity models are the bread and butter of basic economics courses. In spite of this, the simplified models that are thought translate poorly to the day-to-day situation of a retailer. This chapter provides a brief recapitulation of the basics, as well as some approaches that are manageable in practice.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-12962-9_2

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DOI: 10.1007/978-3-031-12962-9_2

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