Marketing in the Aeronautics Industry

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
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Philippe Malaval: Toulouse Business School
Christophe Bénaroya: Toulouse Business School
Jonathan Aflalo: ATPCO-Airline Tariff Publishing Company

Chapter 1 in Aerospace Marketing Management, 2014, pp 1-27 from Springer

Abstract: Abstract Over the last decade the aeronautics industry has undergone an evolution which has fundamentally modified managerial practice within the sector. From being a product based industry, there has been a progressive move towards a market-driven one, representing a turning point in marketing for an industrial sector with many particularities.

Keywords: World Trade Organization; Aerospace Industry; Civil Aviation; Freight Transport; International Civil Aviation Organization (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-01354-1_1

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DOI: 10.1007/978-3-319-01354-1_1

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