Alliance Strategies

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
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Philippe Malaval: Toulouse Business School
Christophe Bénaroya: Toulouse Business School
Jonathan Aflalo: ATPCO-Airline Tariff Publishing Company

Chapter 15 in Aerospace Marketing Management, 2014, pp 545-581 from Springer

Abstract: Abstract Alliances are one of the visible characteristics of the aerospace sector. Originating in the seventies, the trend towards alliances has grown over the last 30 years, whether at the level of parts manufacturers, in particular the manufacturers of engines, constructors-integrators or the airlines. Given the importance of alliance strategies on a highly competitive aerospace market, we have decided to present them analyzing objectives, the different types of alliances and the main applications observed in each activity sector.

Keywords: Space Industry; European Industry; Aeronautic Industry; Alliance Strategy; United Airline (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-01354-1_15

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DOI: 10.1007/978-3-319-01354-1_15

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