Making It Happen: Are You Ready for Solution Business?

Kaj Storbacka and Risto Pennanen
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Kaj Storbacka: University of Auckland Business School
Risto Pennanen: Talent Vectia Ltd.

Chapter 7 in Solution Business, 2014, pp 117-131 from Springer

Abstract: Abstract In this final chapter, we discuss the importance that understanding market and organizational readiness holds for solution business, and how this readiness helps firms position themselves when implementing changes. We also offer guidelines on improving market readiness, pinpoint the core capabilities that firms need to focus on in order to improve their organizational readiness, and discuss issues associated with effecting successful transformation. We end by arguing that the latter is realized when firms simultaneously create successful products and solution business models.

Keywords: Business Model; Business Logic; Organizational Readiness; Human Resource Management Practice; Market Practice (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-03976-3_7

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DOI: 10.1007/978-3-319-03976-3_7

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