Your Company’s Value Proposition in the US

Ralf Drews () and Melissa Lamson ()
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Ralf Drews: FARO Europe GmbH & Co.KG
Melissa Lamson: Lamson Consulting, LLC

Chapter 2 in Market Entry into the USA, 2016, pp 11-29 from Springer

Abstract: Abstract Overview This Chapter will help the reader understand whether the value proposition of one’s company and offering is strong enough to be successful in the USA. It will also deliver market evaluation approaches for market entry risk and market entry investment. And lastly we present the concept of ‘Organizational Readiness’ which is the last factor to understand what, when and how to enter the US market successfully. At the end of this Chapter we will summarize all four components (value proposition, investment, risk, and organizational readiness) into what we call the Decision Diamond Tool™.

Keywords: Supply Chain; Sales Manager; Sales Force; Organizational Readiness; Market Communication (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-17124-1_2

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DOI: 10.1007/978-3-319-17124-1_2

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