Defining & Exploring the US Market

Ralf Drews () and Melissa Lamson ()
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Ralf Drews: FARO Europe GmbH & Co.KG
Melissa Lamson: Lamson Consulting, LLC

Chapter 3 in Market Entry into the USA, 2016, pp 31-53 from Springer

Abstract: Abstract Overview This chapter describes the most fundamental decision a company must make in order to start their business in the US (actually, this is very important no matter where one starts up a business). At the beginning we describe the issues a company typically has if there is no clear market focus. Afterwards we deliver a simple rational and logic for market segmentation. We continue explaining market entry risks, accessibility and some financial considerations one should make before strategic and organizational decision are being made.

Keywords: Entry Barrier; Sales Force; Wastewater Industry; Marketing Department; Market Selection (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-17124-1_3

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DOI: 10.1007/978-3-319-17124-1_3

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