Entering Global Markets

Bodo B. Schlegelmilch
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Bodo B. Schlegelmilch: WU Vienna

Chapter 3 in Global Marketing Strategy, 2016, pp 43-61 from Springer

Abstract: Abstract The discussion in this chapter may focuses on three questions: why companies globalize, when they globalize, and how they enter different national markets. Emphasis is placed on the discussion of specific foreign market entry modes. Here a distinction is made between non-equity modes, such as different means of exporting and contractual agreements, as well as equity modes, such as joint ventures and wholly owned subsidiaries.

Keywords: Foreign Direct Investment; Joint Venturis; Foreign Market; Customer Relationship Management; Market Entry (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-26279-6_3

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DOI: 10.1007/978-3-319-26279-6_3

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