Extracting Value from Global Operations

Bodo B. Schlegelmilch
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Bodo B. Schlegelmilch: WU Vienna

Chapter 6 in Global Marketing Strategy, 2016, pp 105-127 from Springer

Abstract: Abstract There is no bigger leverage for revenues and profits than pricing. Unfortunately, setting prices is also one of the most difficult decisions in global marketing. This chapter considers some of the key influences on setting prices in an international arena and looks at some global pricing strategies and practices. It also scrutinizes the vexing issue of standardization and differentiation in the context of global pricing and the closely related question of where price decisions should be made, centrally or locally. Other topics discussed in this chapter include transfer prices within multinational companies, dumping, grey markets and parallel imports.

Keywords: Price Strategy; International Financial Reporting Standard; Transfer Price; Multinational Company; Exchange Rate Change (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-26279-6_6

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DOI: 10.1007/978-3-319-26279-6_6

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