Industrial Product Design and Development

Claudio A. Saavedra
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Claudio A. Saavedra: NORDAKADEMIE Graduate School

Chapter 6 in The Marketing Challenge for Industrial Companies, 2016, pp 153-201 from Springer

Abstract: Abstract This chapter presents modern concepts and a fundamental protocol to understand and implement the development of new technical products. It is mainly dedicated to the industrial marketer who needs notions of R&D management and engineering.The R&D requisite for good market research is discussed, as well as the cultural and methodological requirements to carry-on effective product development. Project management tools are also revised. Additional steps include development and selection of competing product concepts, feasibility analysis, product architecture, design for manufacture, design for logistics and after-sales services, detailed design, prototyping and production scaling-up.

Keywords: Cash Flow; Product Development; Technical Product; Target Application; Product Concept (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-30610-0_6

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DOI: 10.1007/978-3-319-30610-0_6

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