Digital Transformation and the Challenges for Organizational Communications: An Introduction

Joachim Klewes (), Dirk Popp () and Manuela Rost-Hein ()
Additional contact information
Joachim Klewes: Ketchum Pleon Germany
Manuela Rost-Hein: Ketchum Pleon Germany

A chapter in Out-thinking Organizational Communications, 2017, pp 1-6 from Springer

Abstract: Abstract Communications professionals, especially those with an Anglo-American orientation, are often seen as pioneers in identifying trends in business and society and putting them to use for their organisations. Be it the first corporate websites in the early 1990s or, ten years later, the precursors of social media, corporate communicators were among the first to use the new technologies and to set an example at companies as early adopters.

Keywords: Early Adopter; Communication Professional; Customer Experience; Corporate Communication; Digital Revolution (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-41845-2_1

Ordering information: This item can be ordered from
http://www.springer.com/9783319418452

DOI: 10.1007/978-3-319-41845-2_1

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().