Managing the Digital Transformation: Ten Guidelines for Communications Professionals

Joachim Klewes (), Dirk Popp () and Manuela Rost-Hein ()
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Joachim Klewes: Ketchum Pleon Germany
Manuela Rost-Hein: Ketchum Pleon Germany

A chapter in Out-thinking Organizational Communications, 2017, pp 187-195 from Springer

Abstract: Abstract Seldom have there been phases in which the development of the communications profession was so confusing as it is today. Depending on the type of company, its size and the size of the team—and subject above all, of course, to the market in question—the paths to the future differ. What all have in common is that communicators must find their own answer to the digital transformation. The authors are convinced that the following ten guidelines can help them to find it.

Keywords: Target Group; Communication Professional; Relevant Content; Communication Team; Corporate Communication (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-41845-2_14

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DOI: 10.1007/978-3-319-41845-2_14

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