Reputation Management in Different Stakeholder Groups

Lars Fiedler ()
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Lars Fiedler: Leipzig Graduate School of Management

A chapter in Reputation Management, 2011, pp 127-149 from Springer

Abstract: Abstract Fiedler applies a type of measurement for his study on “Reputation Management in Different Stakeholder Groups”. Fiedler uses an innovative approach to scrutinize the components of corporate reputation and its effects on stakeholder commitment and to analyze the differences that occur between various stakeholder groups: he combines stakeholder theory with social network theory and thus takes into account the power of word-of-mouth communication. Based on his findings, “tailored reputation management strategies” can be derived.

Keywords: Partial Little Square; Behavioral Intention; Stakeholder Group; Corporate Reputation; Informal Communication (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_13

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DOI: 10.1007/978-3-642-19266-1_13

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