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Sabrina Helm (), Kerstin Liehr-Gobbers () and Christopher Storck ()
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Sabrina Helm: Witten/Herdecke University
Kerstin Liehr-Gobbers: Dusseldorf office of HERING SCHUPPENER
Christopher Storck: Quadriga University

A chapter in Reputation Management, 2011, pp 23-25 from Springer

Abstract: Abstract The articles in this part of the book lay the foundation for understanding, analyzing, and managing corporate reputation. Liehr-Gobbers and Storck introduce this chapter by focusing on the concept of corporate reputation. They describe the shift from shareholder to stakeholder value as well as the added value of reputation resilience using the Vioxx case of Merck & Co. as an example and refer to the importance of taking the different reputation aspects into account before stakeholder perceptions can be managed.

Keywords: Stakeholder Group; External Stakeholder; Corporate Reputation; Corporate Identity; Reputation Management (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-19266-1_3

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DOI: 10.1007/978-3-642-19266-1_3

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