CRM Project Organization in the Financial Industry

Federico Rajola
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Federico Rajola: Università Cattolica del Sacro Cuore

Chapter 4 in Customer Relationship Management in the Financial Industry, 2013, pp 35-61 from Springer

Abstract: Abstract Evolving technology and the constant changes affecting the banking industry are increasingly pushing toward research into integrated solutions, in order to maintain and enhance customer relationship. It is not only about seeking technically updated solutions: the practical issue is how to intervene in the bank’s business processes so as to turn banks into customer-centred organizations (Brown 1999).

Keywords: Banking Industry; Customer Relationship Management; Customer Relationship; Customer Class; Customer Contact (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-35554-7_4

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DOI: 10.1007/978-3-642-35554-7_4

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