The Evolution of Customer Relationships and Customer Value

Federico Rajola
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Federico Rajola: Università Cattolica del Sacro Cuore

Chapter 9 in Customer Relationship Management in the Financial Industry, 2013, pp 127-145 from Springer

Abstract: Abstract Today’s companies operate within a complex economic environment featuring continuous and radical changes owing to the steady arrival of new kinds of competition.

Keywords: Customer Satisfaction; Customer Loyalty; Potential Customer; Durable Relationship; Internal Customer (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-35554-7_9

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DOI: 10.1007/978-3-642-35554-7_9

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