Integrated Marketing Communications (IMC)

Klaus Solberg Søilen
Additional contact information
Klaus Solberg Søilen: Halmstad University

Chapter 1 in Exhibit Marketing and Trade Show Intelligence, 2013, pp 1-13 from Springer

Abstract: Abstract Trade fairs are more than just a matter of paying for space and showing up at the fair site, participation is a long-drawn-out and often repetitive process. It is a specialism and for some people it is a profession; and, like any other profession, it requires study and planning.

Keywords: Trade Fair; Marketing Activity; Conceptual Domain; Charitable Organization; Sales Promotion (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-36793-9_1

Ordering information: This item can be ordered from
http://www.springer.com/9783642367939

DOI: 10.1007/978-3-642-36793-9_1

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().